Karen Asinza is a certified Project Manager at East Africa Market Development Associates with over 8 years of experience in project management and market research and holds a Master’s degree in Project Management from Jomo Kenyatta University. Passionate about supporting smallholder farmers, Karen has extensive knowledge and experience in designing and undertaking research in value chain analysis, market and food systems project evaluations, market research surveys, and strategy implementation. Karen has worked on several successful projects, including leading EAMDA’s Western and Nyanza region team for the USAID-funded Kenya Crops and Dairy Market Systems (KCDMS) activity, conducting market studies and evaluations, overseeing project planning and execution, and providing business development support. Her extensive knowledge of project management methodologies and ability to bring teams together ensure successful outcomes. Drawn to EAMDA's people and culture, she appreciates working on fascinating topics and interacting with industry stakeholders in areas of research and agribusiness development.